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About MOSO

MOSO is a pioneering Proptech technology platform with the mission of bringing transparency and clarity to the Vietnamese real estate market. Guided by the principle “Tìm nhà,thấy địa chỉ và giá” MOSO operates under U.S. standards and funding, providing an accurate and trustworthy information system for buyers, sellers, and real estate agents.

By joining MOSO, you will be part of a team working to build a more transparent real estate market every day and help lay the foundation for Vietnam’s real estate industry to reach international standards.

Job description

1. Overall SEO Strategy Development

• Develop and execute a comprehensive SEO strategy for the Proptech marketplace platform.

• Conduct keyword research related to real estate, investment, property buying/selling, and rentals.

• Build a long-term SEO content plan based on topic clusters and topical authority.

• Optimize SEO for project landing pages, property listings, and blog content.

2. Technical SEO & On-page Optimization

• Optimize site structure, internal linking, schema markup, and crawlability.

• Collaborate with the Product and Tech teams to optimize:

• Optimize titles, meta descriptions, headings, and entity-based SEO.

3. SEO Content & Growth

• Collaborate with the Content team to develop:

• Pillar content

• SEO-focused articles

• Market insights

• Real estate guides

• Optimize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for real estate content.

• Develop programmatic SEO strategies for property listings and location-based pages.

4. SEO Data & AI Automation

• Utilize AI tools to scale SEO content production.

• Build SEO dashboards and tracking systems for monitoring and reporting performance.

Analyze data from:

• GSC, GA4

• Ahrefs / SEMrush / other SEO tools

• Optimize conversion from organic traffic.

5. Off-page & Authority Building

• Develop and execute a backlink strategy.

• Build brand authority in the Proptech and real estate industry.

• Collaborate with other  teams to strengthen SEO signals.

Requirement

Experience

• 4+ years of experience in SEO.

• Experience in SEO within the following industries:

  • Marketplace & E-commerce

  • Real Estate & Tech Startups

• Strong understanding of:

  • Technical & On-page SEO

  • Keyword strategy

  • AEO / AIO / GEO techniques

Skills

• Data-driven mindset.

• Ability to analyze and optimize the SEO funnel.

• Experience working closely with Product teams and Development teams.

• Proactive, experimental mindset with a focus on growth optimization.
  

  Nice to Have

• Experience in SEO for listing marketplaces.

• Understanding of AI Search / AIO / GEO (Generative Engine Optimization).

• Able to work independently or as part of a team

• Proven SEO case studies demonstrating traffic growth.
  
  Key KPIs

• Organic traffic growth

• Keyword rankings

• Leads generated from SEO

• Conversion rate from organic traffic

Benefits

• Competitive income

• Dynamic startup environment that is transparent, encourages creativity, and offers strong opportunities for personal growth.

• Full benefits package including Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese labor laws.

• Annual leave and public holidays as regulated, along with team building activities and internal engagement programs.